Published February 6, 2007 Howard Simmons Springfield News-Leader


SMALL BUSINESSES: PAM PARKER SCHOOL OF POTTERY

Pottery school takes hands-on approach

Owner: Pam Parker
Location: The school is at 1807 E. Seminole St. in a small retail space in Tower Grove Center, located at the corner of Seminole Street and Glenstone Avenue. Phone: 883-6840.

Number of employees: Currently, there is no additional staff besides owner Parker.

When business started: The school opened in December.

About the business: The school offers pottery classes for all ages, but Parker's primary focus is children. Each class has space for eight students and runs for six weeks at a cost of $135 for the course, with all materials provided. There is no class minimum.

The storefront features select pieces by Parker, ranging in price from $25 to $150.

Birthday parties and group activities are also offered.

How business started: Parker has worked with clay since her years in high school.
While working in Branson last year, she was impressed by the fascination shown by children while watching her pottery demonstrations. After recounting the experience to her brother, he suggested she open her own school.

Difference from competitors: Parker says most hands-on pottery businesses in town only focus on painting and personalizing pre-fired merchandise. (Pre-firing is the process which hardens and finalizes the shape of a piece.) Parker says her classes are more extensive and allow hands-on experience with clay from the beginning stage to the final touches.

Plans for growth: Having only recently opened, Parker hopes continued growth in interest among children in the area will ensure that her business grows and succeeds.

Toughest part of owning business: Waiting to build a client base can be tough, Parker says. She also cites the surprising amount of revenue it takes to advertise. Needing clients to earn revenue in order to be able to afford local advertisement seems to be a Catch-22.

Most rewarding: "Working with kids again. The kids get so excited," Parker says. "It's very rewarding."